Rather Be Cycling

Rather Be Cycling are getting ready to get crankedUP

Heres your very own crankedUP Team page! We want to take you on a ride!

Dont forget to connect your Strava in your "My Fitness Activity"

Riders will be given the option to fundraise for or donate to one of five partner charities: Cure Leukaemia, Action Medical Research, and Pancreatic Cancer UK and Macmillan. crankedUP™ is aiming for riders to raise one pound for every mile ridden.

crankedUP™ is a tech first event, connecting riders around the world through a unique interactive digital and physical experience. As well as its main virtual stadium, crankedUP™ will leverage new and advanced production and Zoom home entertainment technology to create multiple ‘stages’ that you and other riders can visit offering music and entertainment. Virtual rooms will host industry-leading talks, unique dynamic content, polls, chats so riders and guests can learn, be entertained and be inspired whilst you pedal, or while team mates take a well earned rest. We will bring the world into a virtual stadium at every rider’s home.

All riders will be able to invite guests to have all access areas.

Live leaderboards, displaying riders’ and teams’ live Strava distance totals, will chart progress, supported by event commentary. Prizes, supplied by event partner Wiggle will be awarded randomly and to the top 5 solo riders and top 50 teams. All riders will earn digital badges as they pass distance

Keith Williams, concept creator of crankedUP™, explains how the idea came about: “Having operated across the event tech industry and charity sector, both of which have had a very tough year, our team recognised the need for a new kind of event to inspire and show new possibilities, certainty and purpose. Our ambition is to pave the way for new human possibilities through technology and connected experiences, enabling people to build more ‘active’ connections from
home, whilst making a positive impact on the world.

“We want to make turbo cycling indoors the most fun and as exciting it can be using multiple connection points: music, racing and commentary, to support riders in ways you can’t in either a sportive or on the track. With technology, no longer do you need to do it on your own, let’s bring the world into your house.”

Thank you to our Sponsors


Cheryl Frost